Hollyoaks was last night awarded the ‘Making A Difference’ Award at the MIND Media Awards, which celebrate the best possible representations of mental health by the media.
Stephen Fry, who hosted the event, described the award as being to recognise ‘those who have gone above and beyond’ to raise awareness and reduce stigma around mental health.
Journalist and mental health campaigner Bryony Gordon, who presented the award said: “This year’s winner is a show that is doing wonders in reaching the youth of today, tackling issues through on-screen storylines that have this year covered bulimia, schizo-affective disorder and self-harm, as well as a supporting social media campaign.
“The winners of this category have used their platform to share experiences helping a huge number of young people to feel less alone.
“This campaign proved so successful that team were invited to the Houses of Parliament at the beginning of year to talk about the show’s work on mental health and Luciana Berger MP, shadow minister for mental health, officially named herself MP for Hollyoaks because of the work the show has done on-air, and through digital, to support the campaign for better support for mental health.”
Receiving the award Bryan said: “It’s so important that shows like Hollyoaks dramatise the real-life experiences of our viewers.
“Alfie’s schizo-affective disorder, Lily’s self-harm and Cleo’s eating disorder are just the tip of the iceberg of what’s happening in the real world.
“And to support the on-screen stories we produced the courageous and hopeful ‘Don’t Filter Feelings’ video featuring our cast and crew talking bravely about their personal stories.
The #dontfilterfeelings video, featuring cast and crew talking about their mental health problems also won two awards at The Drum marketing awards this week. It was recognised for the Best Social Good Initiative and also the Grand Prix award for the best campaign of the year.